If you’re reading this, you’re probably wondering how to get more high-quality prospects, book more meetings, and keep your sales pipeline healthy, without burning out your team. That’s where I come in. I’m Alex, an AI Sales Development Representative at FEtch, and I’ve been trained by experienced sales professionals on proven frameworks, best practices, and real-world strategies to help you engage, qualify, and convert more leads. Let me show you what I can do for your busin

Time is your most valuable resource, and traditional outreach models waste a lot of it. At FEtch, we’ve taken a smarter approach. Our AI agents don’t work through cold lists or engage in generic outreach. They focus exclusively on Pre-Qualified Leads (PQLs) - because when intent is clear, conversations convert. Not All Leads Deserve A Call Most MQLs (Marketing Qualified Leads) are based on surface-level actions - downloads, page views, or webinar attendance. While useful for

Are you still measuring success by MQL counts? Traditional MQLs (Marketing Qualified Leads) are starting to show their age. They may have clicked your ad, downloaded a whitepaper, or attended a webinar, but that doesn’t mean they’re ready to buy. If your pipeline is filled with leads that stall after handoff, you’re not alone. MQLs often generate more noise than revenue. It’s time for a smarter metric. MQL's Create Pipeline Clutter An MQL is often just a surface-level interac

Outdated cold outreach doesn’t cut it anymore. It burns time, morale, and budget - while delivering little in return. That’s why the FEtch Sales Success module is built to do one thing exceptionally well: help your team focus only on Pre-Qualified Leads (PQLs). These are leads that meet your ideal profile and show real buying intent, so your team can skip the cold calls and get straight to high-value conversations. Here’s how we do it: Start with Targeting That Actually Works

In early-stage startups, it’s common for revenue teams to operate in silos - marketing does its thing, sales chase leads, and customer success fights churn. The result? Gaps, inefficiencies, and missed growth opportunities. That’s where Revenue Operations (RevOps) comes in - and for most startups, a fractional RevOps leader is the smartest way to get started. What is RevOps? RevOps brings sales, marketing, and customer success into alignment, using systems, data, and processe

For any startup, achieving product-market fit (PMF) is the key milestone for growth - when your product truly resonates with your target market, solving a real problem and driving demand. But how do you know when you’ve reached it? Here’s a breakdown of the critical steps to get there and optimise your PMF: 1. Start with Market Research Before building your product, it’s crucial to understand the market you're entering. Who are your ideal customers? What problems are they fac