Why FEtch AI Only Calls Pre-Qualified Leads

Time is your most valuable resource, and traditional outreach models waste a lot of it.

At FEtch, we’ve taken a smarter approach. Our AI agents don’t work through cold lists or engage in generic outreach. They focus exclusively on Pre-Qualified Leads (PQLs) - because when intent is clear, conversations convert.

1. Not All Leads Deserve A Call

Most MQLs (Marketing Qualified Leads) are based on surface-level actions - downloads, page views, or webinar attendance. While useful for awareness, they don’t always signal real buying intent.

Chasing these leads can clutter your pipeline, overwhelm your SDRs, and dilute your sales focus. That’s why FEtch uses PQLs instead: leads that meet both fit and intent criteria, backed by behavioural signals and enriched data.

2. Smarter Outreach, Higher Returns

When our AI agents engage, they already know:

• Who the prospect is

• What they’ve interacted with

• Where they are in the buyer journey

• Whether they match your ICP

This means no awkward cold calls, no generic pitches - just high-quality conversations with prospects who are already primed.

The result?

• Higher connection rates

• Better conversion outcomes

• Sales teams focused only where it matters

3. AI Makes it Scalable

Manually qualifying every lead before a call is slow and expensive. FEtch automates this entire process at scale.

Our AI agents are trained on your ICP, product knowledge, and conversational tone. They can engage leads across channels, assess readiness in real time, and trigger human handoff when it counts.

No more wasted dials. Just precision outreach, powered by AI.

Conclusion

Calling the right lead at the right time is what separates average sales teams from high-performing ones. By focusing only on PQLs, FEtch ensures that every call made by our AI agents drives momentum - not just activity.