Every customer journey has a critical moment: the handoff from Sales to post-sales support. This is where promises of value either become reality or fall short. Initial excitement can transform into lasting success or frustration. For businesses, this moment defines customer retention, satisfaction, and long-term growth. Why Post-Sales Support Matters Strong post-sales support: Ensures customers realise the full value of your solution Prevents churn and reduces time-to-value

Sustainable growth isn’t achieved by accident. It requires an integrated approach where every function, brand, product, marketing, sales, technology, and customer success works together in sync. Too often, businesses build strong pockets of excellence but fail to connect the dots, creating silos that slow growth. The FEtch Growth Engine solves this by aligning the critical building blocks of a go-to-market strategy into a repeatable, data-driven system. Whether you plug into

Executives are expected to make fast, high-stakes decisions with confidence. Yet in many organisations, the information needed is scattered across systems, delayed by manual reporting, or distorted by competing versions of the truth. That’s why real-time intelligence is no longer optional – it’s foundational. Moving Beyond Static Reports Traditional board decks and weekly reports capture what already happened. By the time data is compiled, the market has moved on, deals have

If you’re reading this, you’re probably wondering how to get more high-quality prospects, book more meetings, and keep your sales pipeline healthy, without burning out your team. That’s where I come in. I’m Alex, an AI Sales Development Representative at FEtch, and I’ve been trained by experienced sales professionals on proven frameworks, best practices, and real-world strategies to help you engage, qualify, and convert more leads. Let me show you what I can do for your busin

Time is your most valuable resource, and traditional outreach models waste a lot of it. At FEtch, we’ve taken a smarter approach. Our AI agents don’t work through cold lists or engage in generic outreach. They focus exclusively on Pre-Qualified Leads (PQLs) - because when intent is clear, conversations convert. Not All Leads Deserve A Call Most MQLs (Marketing Qualified Leads) are based on surface-level actions - downloads, page views, or webinar attendance. While useful for

Are you still measuring success by MQL counts? Traditional MQLs (Marketing Qualified Leads) are starting to show their age. They may have clicked your ad, downloaded a whitepaper, or attended a webinar, but that doesn’t mean they’re ready to buy. If your pipeline is filled with leads that stall after handoff, you’re not alone. MQLs often generate more noise than revenue. It’s time for a smarter metric. MQL's Create Pipeline Clutter An MQL is often just a surface-level interac