Are Your Sales Teams Talking to the Right People?

Sales productivity is often measured by activity volume; calls made, emails sent, sequences completed. A common challenge for growing companies is that sales teams spend more time working unqualified lists than engaging with decision-makers.

Many SDRs begin their day with hundreds of leads that include outdated contacts, irrelevant roles, competitors, or duplicated records. Before outreach can begin, hours are spent researching, cleaning data, and filtering prospects. The result is a great deal of effort with minimal impact on booked meetings or revenue contribution.

Where AI SDR Agents Fit in

To improve efficiency, the earliest stages of the sales cycle must become more precise. This means reducing the manual work required to determine who is worth contacting and when.

Alex, the FEtch SDR AI Agent addresses this problem by:

• Conducting initial outreach using context-aware messaging

• Qualifying prospects using BANT criteria to verify budget, authority, need, and timing

• Confirming interest and booking meetings directly into sales calendars

• Updating the CRM automatically so data remains accurate and actionable

By filtering conversations earlier, only prospects with meaningful intent reach the sales team.

Impact on Sales Teams

When qualification and initial engagement are handled efficiently, SDRs and AEs can shift their time toward activities that move revenue forward: running discovery calls, advancing opportunities, and supporting customer buying cycles.

The benefits include:

• Increased conversion rates from outreach to opportunity

• Fewer hours lost on low-value tasks

• More accurate forecasting and cleaner CRM records

• Improved morale and reduced turnover among SDRs

Pipeline quality improves because resources are concentrated where they deliver the most value.

Conclusion

Revenue teams succeed when they consistently engage the right stakeholders. AI agents like Alex do not replace sales professionals, they enable them to spend more time in qualified conversations that drive outcomes.

Improving the efficiency of early pipeline creation is one of the most effective ways to improve overall sales performance. With FEtch, organisations can remove the noise from prospecting, accelerate qualification, and ensure their teams stay focused on opportunities that matter.