From Cold to Qualified: How FEtch Transforms Lead Success
- FEtch
- Jun 12
- 2 min read
Updated: Oct 21
Outdated cold outreach doesn’t cut it anymore. It burns time, morale, and budget - while delivering little in return.
That’s why the FEtch Sales Success module is built to do one thing exceptionally well: help your team focus only on Pre-Qualified Leads (PQLs). These are leads that meet your ideal profile and show real buying intent, so your team can skip the cold calls and get straight to high-value conversations.
Here’s how we do it:
Start with Targeting That Actually Works
FEtch builds high-intent lead lists using your Ideal Customer Profile (ICP), combined with firmographic, technographic, and behavioural signals.
That means your campaigns reach the right people at the right time - so you’re not chasing the wrong leads or guessing what might work.
Engage and Nurture with Relevance
Most leads need a bit of warming up. FEtch automates that through intelligent, multi-channel nurture sequences across email, SMS, and LinkedIn, tailored to each lead’s stage and interest.
This keeps your brand top-of-mind and drives engagement without overwhelming your team.
Automate Qualification, Scoring, and Handover
As leads engage, FEtch tracks their behaviour, scores their intent, and enriches their profiles. When they’re ready, they’re automatically handed off, complete with full context, into your CRM or to your SDR team.
No manual sorting. No messy spreadsheets. Just leads ready to close.
Optimise Everything with Real-Time Visibility
Dashboards give your team live insight into what’s working, from open rates and engagement trends to qualification velocity. That means your sales and marketing teams can adjust fast, stay aligned, and keep building momentum.
This isn’t just lead gen. It’s lead intelligence.
Conclusion
When your sales team spends less time chasing and more time closing, revenue follows.
The FEtch Sales Success module transforms lead qualification with AI-powered targeting, scoring, and handoff, so your human team can do what they do best:
Build trust
Close deals
Drive real revenue
It’s time to ditch cold calling for good. FEtch makes it possible.